#194: Add Then Multiply Your Impact with David B Horne

with David B Horne

Our Guest Mentor:

David B Horne is Founder of Add Then Multiply, a consultancy working exclusively with business founders who want to grow fast. David’s 30+ year career has included being CFO of two companies listed on London’s Alternative Investment Market where he raised more than £100,000,000 in equity and debt funding as well as buying and selling more than 20 companies. 

David is also the author of the #1 Amazon bestselling “Add Then Multiply – How small businesses can think like big businesses and achieve exponential growth”  

David also supports UN Global Goal 4 to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all and a founding trustee of a charity that builds and equips schools in the least developed countries.  

David holds Chartered Accountant & Chartered Director designations and is based out of London, England.  

Key Quotes From the Episode: 

[On lessons from the PR IndustryGet out of your office, Get out into the business, talk to the people who are on the front line, talk to the people who have the relationships with the clients, talk to the other directors in the company, let them know you’re interested in them, let them know that your’e interested in knowing what’s going on, find out from them what it is they want from you as opposed to you just saying oh here’s just this month’s financial statements and beat someone up because their budget is 100 grand for revenue and they hit 97, and just deal with your colleagues in the business at a human level and show an interest in who they are and what they’re doing. [14:07] 

[On overcoming inertia] Yes! I’ve an important job to do as a finance professional, how could I do a better job, well interact with the people who need what I’m providing and find out if I’m providing them with exactly they need. [15:55] 

“[On valueFind out what other people value as opposed to what you think they value.” [17:05] 

“[On adding valueWhat you want to do is get into the mindset of the person you’re talking with, what is it that they value, what are the problems that they face, what are the issues that they need resolving in their world and once you understand that if what you offer can help them then you can offer it to them as hey I’m not trying to sell you something but as in hey I know what your problems are like, I’ve done this before would this help?” [22:20] 

(Other resources and how to connect with David below). 

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Key Points From the Episode:

    • How to overcome inertia as a professional and a leader & why you have to get to know your customers and the importance of asking them what they want. 
    • How to get ready to prepare and deal with the demanding intensity of private equity, corporate finance and investment banking 
    • We deconstruct David’s FACE methodology: Fund, Acquire, Consolidate, Exit. 

    Time Stamped Show Notes 

    [04:00] – David shares his career journey from Canada to Switzerland with PwC, then to London, England with large corporates, then moved to supporting smaller more European businesses as CFO, then his experiences in the PR industry plus where he go into growing, buying, selling & listing businessesAlso having to sell his services as a consultant. What David calls his mid-life crisis of launching his own wine business. More recently publishing his Amazon #1 bestselling book. 

    [14:00] – On lessons we can learn from the PR industry to be more visible.  

    [15:00] – How to overcome inertia as a professional and a leader & why you have to get to know your customers and the importance of asking them what they want. 

    [17:00] – Why you don’t always need to know all the answers.  

    [19:20 David shares his biggest challenge of running his own business and two key lessons with reference to the gig economy. 

    • Don’t try and be all things to all people 
    • Don’t have a needy mindset 

    [23:57] – How to get ready, prepare and deal with the demanding intensity of private equity, corporate finance and investment banking. 

    [26:53] – The importance and ease nowadays of keeping in contact with your family. 

    [27:44] – We go through the story of how David’s book became a #1 best selling author and how he found the time to write it. 

    [34:33] – We deconstruct David’s FACE methodology: Fund, Acquire, Consolidate, Exit. 

    [39:58] – The best bits of advice David ever received, do what you love and the money will follow and start with why. 

    [42:54] – Books that David recommend to our audience to read. 

    [43:20] – Best way to connect to David. 

    [44:21] – David’s parting thoughts on being happy to whatever you do. 


    Resources Mentioned: 

    Key Person Of Influence: http://www.keypersonofinfluence.com/ 

    Start With Why Simon Sinek Ted Talk: https://www.youtube.com/watch?v=qp0HIF3SfI4 



    Good Reads 

    Add Then Multiply: How small businesses can think like big businesses and achieve exponential growth by David B. Horne https://www.amazon.com//dp/1781333688 

    Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry by Daniel Priestlehttps://www.amazon.com/dp/1781331162 

    The 7 Habits Of Highly Effective People 25th Anniversary Paperback Book by Stephen Covey https://www.amazon.com/dp/B00PH1RCOO 

    Do What You Love, The Money Will Follow: Discovering Your Right Livelihood Paperback by Marsha Sinetar https://www.amazon.com/dp/0440501601 

    Secret Life of Trees by Colin Tudge https://www.amazon.com/dp/0141012935 

    Connect with today’s guest: 



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