#196: The Value Gap of Better Storytelling & Communication with John Sanchez

with John Sanchez

Our Guest Mentor:

John Sanchez is a trainer, speaker and author who helps people accelerate their careers by improving the #1 rated skill – communication. 

With over 20 years of experience in training, public speaking, financial planning and analysis, strategic planning, budgeting, forecasting and financial services, John has specialized in Communication Skills, Training, Business Storytelling Training, Public Speaking, FP&A (Financial Planning & Analysis), Budgeting & Forecasting. His clients include Association for Financial Professionals, American Strategic Management Institute, Innovation Enterprise Academy, The Ohio Society of Certified Public Accountants (CPAs).  

John holds a BS in Accounting from Florida State University-College of Business and is based our of North Carolina, USA 

Key Quotes From the Episode: 

Leave your emotions at the door. This is business there is no place for emotions here. But the reality is humans make decisions based on emotions and then they rationalize them with facts and with data.” [16:25] 

“[The Platinum Rule applies well to communication] Treat others the way they want to be treated. Communicate to your audience the way they want you to communicate.” [18:43] 

 “[Adaptive vs Authentic speaker] be enthusiastic but be your own version … don’t be artificial and try and jump up and down and pump your fists in the air if that’s not comfortable for you because people have a BS meter.” [25:30] 

(Other resources and how to connect with John below). 

Get Show Notes and Links in your Inbox!


Key Points From the Episode:

    • How to better develop and learn the skill of communication 
    • Being an adaptable or authentic speaker and finding balance to both that suits your listeners needs  
    • The value of storytelling in the business and the importance of the hero’s journey & emotion in Finance. 

    Time Stamped Show Notes 

    [02:50] – John shares his career journey as he started working to large CPA firm, then M&A and joined many other organization like Blockbuster, Royal Caribbean International, Arby’s doing FP&A roles. Joined Auto Nation as Manager for Corporate Dev’t handling strategic planning and forecasting and became their consultant. Later he started doing trainings to FPA professionals.  

    [05:33] – From FP&to becoming a financial advising (like Corporate FP&A for individuals) but how it was more like a sales role. 

    [08:21] – How to learn and develop the skill of communication; 

    • Try something new  
    • Check some webinar 
    • Read books  
    • Attend to trainings 


    [10:00] – Communication is not being considered part of the core curricula in some organizations and how storytelling is valuable in business. 

    [14:39Make them the hero and you’ll be their mentor. Using the concept of storytelling the same entertainers use to engage the listener. 

    [18:35] – “Treat others the way they want to be treated.” The Platinum Rule applies well to communication. 

    [20:31] – 2 things to do to make sure we send the message clear 

    • Ask question how they expect you to communicate 
    • Use your self and other people’s awareness 


    [23:34] – Being an adaptable or authentic speaker and finding balance to both that suits your listeners needs. 

    [27:31] – Best bit of advice received by John of being the best of whatever you choose to be. 

    [31:12] – Books and other resources that John recommend to our audience to check. As well as the importance of having a ‘value gap.’ 

    [36:52] – Best way to connect to John. 

    [37:56] – John’s parting thoughts on the changes to Finance and Accounting profession, where it is going and how it is changing the skills that are important. 


    Resources Mentioned: 

    Blogs of Mentors 

    Tim Ferriss https://tim.blog/ 

    Jim Kwik https://jimkwik.com/ 


  • Tools of Titans by Book by Tim Ferriss 



    What Matters Most : The Power of Living Your Values by Hyrum W. Smith  



    The 80/20 Principle: The Secret to Achieving More with Less (1999by Richard Koch  (Author) 



    Connect with today’s guest: 



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