#303: Monday Memo: Is A Hard Benefit More Important Than A Soft One

with Andrew Codd

Is a hard benefit more important than a soft one? 

I had this question put to me recently and it got me thinking, is one more important than the other. Do business cases with hard benefits always get approved or are the softer ones more important but difficult to get a CFO to buy-into them? 

I share some thoughts about the hard/soft benefit spectrum on today’s Monday Memo. 

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