“We have to think about ultimately taking what we do in person, which is creating connections, building the know, like, and trust and translating that online.”

According to today’s guest mentor Katie Thomas, who also helps us deconstruct on the #sitn podcast:
– How Katie started her career in marketing and now focuses on helping other professionals become online thought leaders.
– The 4Cs process of creating connections. (Choose, Connect, Convert, Create)
– How know, like and trust works in the digital era of marketing.
– How to build and connect your online presence to other key influencers.
Check out https://sitnshow.com/ for detailed time stamped show notes, transcripts, links to resources and more guest mentor episodes and Monday Memos.

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