“It’s not you, it’s me”

is an often clichéd break up phrase for those you had been in longer term relationships and this also presents a timely reminder to finance professionals when trying to better influence decision makers and avoid ending up up with broken hearts when our efforts fall short.

In this bite-sized episode I share with you two of the key reasons why this can happen to finance professionals as well as a model on how to better adapt your approach to the 4 different decision making styles.

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